About The Client:

Fine dining restaurant located in Denver, Colorado.

Challenge:

Due to poor optimization, the restaurant’s Google Ads were positioned at the tail-end of Page 2 of Google’s Search Engine Results Page (SERP) and in turn, generated little visibility and traffic to their website. As a result, the restaurant was unable to compete against other neighboring dining establishments.

Solution:

Create new enhanced PPC campaigns with radius targeting to appear to individuals within driving/walking distance of the restaurant. Additionally, our Google Ads specialists increased maximum bids, created new keywords list, drafted new ad copy and landing pages to build relevancy that over time helped increase performance and ad position.

Results:

The client’s average ad position improved from 8 to 1.6. With a position of 1.6, their ads now appear at the top of Page 1 gaining increased visibility, traffic and revenue.